A Look at Endomarketing and the Relationship with Motivational Factors

Josué Soares Martins, Maria Erilúcia Cruz Macêdo

Endomarketing. People management. Internal Communication. Motivation.

In order to promote an internal harmony in the relationships work that govern the enterprises, The Endomarketing search to promoting employees, setting them as internal clientes and alinging with stocks and internal communication and motivation, factores of great importance to company success. On that aspect, this research brought as general goal, the look about the Endomarketing and the relationship with the motivational factores governing this relationship. For the support of it, the specifics objectives were raised: expose the Endomarketing concept as a marketing strategy, discuss the actions linked to the Endomarketing motivation and internal communication and report Endomarketing results from an internal experience report. For this purpose, it was used the search method, a basic character, descriptive nature, classified as qualitative for resonating with bibliographic sources. As a conception of their employees, wich communication well-aligned is able to promote motivation, and this is nothing more than the Endomarketing focused on people, what about this aspect are be able to produce more and better, after all, the asset that cannot measured within the organization is its your human capital.

Received: 02 Jul 2022, Received in revised form: 27 Jul 2022, Accepted: 03 Aug 2022, Available online: 08 Aug 2022

10.22161/ijaers.98.7