A multi-criteria Approach to the Problem of Managing the new Product Development Project Portfolio

Samuel Martins Drei, Thiago Augusto de Oliveira Silva

New Product Development Process (NPDP). Preference Ranking Organization Method Enrichment Evaluations II (PROMETHEE II). Technique for Order Preference by Similarity to Ideal Solution (TOPSIS).

The management problem of the New Product Development Project Process (PDNP) is recurrent in the literature, as it reflects a question that exists in R&D companies, which is to decide which product project portfolio which will minimize the necessary development costs while maximizing the return for the organization. In this context, the present study aims to use two multi-criteria approaches - TOPSIS and PROMETHEE II - using the Analytic Hierarchy Process (AHP) method to establish, in a non-partial way, the weights and to determine which approach yields the best profit for NPDP, and raise the question of which approach is most appropriate for this problem. In addition, a practical example was proposed that shows the impact between the different orderings present in the work, to assist in achieving the goal. As a result, it was possible to obtain a study in which the non-compensatory approach is better for the practical example, making the present work the beginning of deeper studies on the subject.

10.22161/ijaers.68.32