An Observational Study on Two Wheeler Buying Choice |
( Vol-3,Issue-12,December 2016 ) OPEN ACCESS |
Author(s): |
Dr. M. Kannan, S. Suriyanarayanan |
Keywords: |
Buying Situation, Brands, Commutation, SPSS. |
Abstract: |
The end users in present day buying situation prefer to buy product or services which provide enduring benefits with add on services with affordable price. The growing number of brands and sub brands in every product or service category aim to address the requirement of end users and provide delighting outcome on their requirements. In this aspect, commutation is the form of essential service in the end users day to day consuming pattern which requires sophisticated travelling from one place to another place with convenient and comfortable journey. The travelling of every end user on their day to day practice may be personal and official. Based on the purpose and requirement either personal or official, end users demand speedy, timely and convenient journey. The changes in present day market situation, the introduction of add on feature in the product category and the role of technological advancement affect the buying decisions of the end users. The factors relevant to buying decision of two wheelers are continuously changes in terms of its influence and role. In order to study these aspects, data is collected from 192 respondents who prefer to buy their two wheeler in a particular company located in Kanchipuram through questionnaire and filter the important decision aspects; SPSS 20 was deployed and aims to identify the buying decision pattern among the end users through this study. |
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Advanced Engineering Research and Science