Consumer behavior in buying Medicine |
( Vol-7,Issue-5,May 2020 ) OPEN ACCESS |
Author(s): |
Mercy V. Torres |
Keywords: |
|
Abstract: |
Choosing between generic and branded medicine is a cost to the patient's mind due to its quality and effectiveness.This study determined the consumer behavior in buying medicines in terms of: personal, social and marketing. Also, it determined the significant relationship between and among the profile of the respondents and the factors of consumer behavior in buying medicines. This study used the quantitative descriptive research method and circulated a survey questionnaire to a total of 145 employees consisting of 63 private sector and 82 public sector from different institutions in Nueva Ecija.Based on the results of the study, it is then concluded that social factors affect the most of consumer behavior in buying medicines where they consider recommendations from other people. Noticeably, consumers prefer branded than generic medicines because of its safety, effectivity, market value, brand reputation, and other people’s recommendations. Consumers’ income affects the personal and marketing factors of consumer behavior in buying medicines.It is recommended that weighing all the factors of consumer behavior in buying medicines should be taken into consideration by everyone. Thus, information dissemination about the branded and generic medicines should be made available to the consumers. When recommending medicines to consumers, medical practitioners must consider the capability of the consumers to buy what they prescribed without sacrificing its effectivity, safety, and efficiency of medicines to the end users. Further studies are also recommended regarding this topic. |
![]() |
Paper Statistics: |
Cite this Article: |
Click here to get all Styles of Citation using DOI of the article. |
Advanced Engineering Research and Science