Critical Factors of Success for Franchises

Iasmin dos Santos Almeida

Critical Factors of Success, Critical Factors of Success in Franchises, Fashion Business, KPI in Franchises.

The objective of this research is to analyze the critical success factors of a franchise. Factors that generate the survival of the franchise and its competitiveness. For this, a literature review was carried out in order to analyze what these critical success factors would be: I) Elaboration of a long-term strategic plan; II) Franchisee profile; III) Well-defined and implemented marketing strategy; IV) Choice of the commercial point; V) Partnership with suppliers and VI) Service provided by the franchisor. Once these success factors are discovered, the entrepreneur can use them in his business as a support guide.

10.22161/ijaers.79.33