Environmental Turbulence, New Product Development and Innovation

Beatriz Lucia Salvador Bizotto, Maria Emilia Camargo, Marta Elisete Ventura da Motta, Joaquim Rodrigo de Oliveira, Matheus de Oliveira

New Product Development. Product Innovation. Environmental Turbulence.

This study aimed to implement a systematic review of literature, in order to find theoretical support on the relationship between new product development and product innovation, moderated by environmental turbulence in the technological and market dimensions. It was used the qualitative approach, with data and information collected from published articles on the subject. The criteria researched consisted of: temporal cut from 2000 to May 2015, the article must belong to the area of Business Management or Economy, to present relationship with Environmental Turbulence, Development of New Products and product innovation. In the literature used, it was not possible found any article presenting an integrative model using New Product Development or Product Innovation moderated by environmental turbulence in its two dimensions. Based on the review accomplished, it is possible to define more four subjects to be studied in future empirical works approach these elements.

10.22161/ijaers.5.9.22