Innovation in the Tourism Sector - Brazilian Startups with Technological Solutions for the Tourist

Mônica Liberato, Mário Jorge Campos dos Santos, Denio Azevedo

Entrepreneurship, Innovation, Technologic Solutions, Tourism, Startups

This study aims to map tourism startups in Brazil with a focus on tourist service and convenience, as well as identify the intellectual property of their brands at the National Institute of Intellectual Property – INPI. For this purpose, an exploratory and descriptive methodology was used, carried out in two stages: 1. Survey of tourism startups with a focus on tourist services and convenience in the database of the Brazilian Association of Startups – ABSTARTUPS; Innovation Challenges in Tourism and 100 Open Startups (the network formed by open startups) and 2. Search for trademark registration at the National Institute of Industrial Property – INPI. The main results show that of the 175 startups mapped, 36% are related to accommodation reservations, ticket purchases and transport; 21% related to tourist information and itineraries; 20% related to tourist events and activities; 10% related to communities and 13% other services (real-time weather and traffic, currency exchange, etc.). And that 75% are concentrated between: São Paulo (37%), Minas Gerais (17%), Rio de Janeiro (9%), Rio Grande do Sul (7%) and Santa Catarina (6%). Regarding the brand's intellectual property, 39% of the 175 tourism startups made a deposit at Inpi, of which 31% have active registrations.

Received: 07 Sep 2022, Received in revised form: 25 Sep 2022, Accepted: 01 Oct 2022, Available online: 08 Oct 2022

10.22161/ijaers.910.1