Lean journalism: lean thinking principles and news values applied to Brazilian news startups

Carlos Rocha, Nicholle Murmel

lean journalism, news startups, lean information.

This article aims to present the concept of lean journalism as a perspective to investigate news startups in Brazil. We have selected two examples: Projeto Draft and AgênciaLupa, and performed a qualitative analysis of their manifestos, through which they introduce themselves to the audience, advertisers, sponsors and future partners. Those open letters to the public reveal how Internet-based news companies are defining the present and future of journalistic business models and products, especially in Brazil, and a good part of this revolution, as the manifestos show, is about rethinking methods to produce and manage information as a corporate asset, as well as revisiting as reinforcing classic news values.

10.22161/ijaers.72.9