Marketing Greenwashing E os Danos Aos Consumidores |
| ( Vol-9,Issue-9,September 2022 ) OPEN ACCESS |
| Author(s): |
Munirah Muhieddine Rizatti |
| Keywords: |
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greenwashing; lavagem verde, marketing, consumidor. |
| Abstract: |
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This article aims to conceptualize the marketing practice of large companies in the dissemination of the manufacture of ecologically sustainable products in a false way that can lead consumers, inducing error, to consume their products and involuntarily propagate more violation of the correct environment. The methodology to be used is the bibliography. |
| Article Info: |
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Received: 30 Aug 2022, Received in revised form: 22 Sep 2022, Accepted: 27 Sep 2022, Available online: 30 Sep 2022 |
 DOI:
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- ISSN : 2349-6495(P) | 2456-1908(O)
Advanced Engineering Research and Science