The Effect of Distribution Channels Toward Sales Level at Ud Martabe Tarutung

Rosalinda S. Sitompul, Ester Mawar Siagian

Distribution Channels, Sales Volume.

The Research dealt with the Effect of Distribution Channels toward Sales Level at UD Martabe Tarutung. The formulation of the problem is: How the distributions channels affect the sales level at UD. Martabe Tarutung. The research was conducted by using quantitative research design. The research method used is: descriptive method, with technique Trend Analysis. The population of this study is all part UD. Martabe Tarutung and taken from sales data and distribution channels costs for 5 years in 2012-2016, and the subject of the study is marketing manager and staff who are willing to provide the required data. The result of this study showed that Distribution channels have positive effect (direction) Toward Sales Level at UD. Martabe Tarutung.

10.22161/ijaers.5.4.22