The Manufacturing Industry and the Big Data Challenges: The case-study of the Global Tech Company

Cezar Honorato, Francisco Cristóvão Lourenço de Melo, Reinaldo Cesar de Morais

advanced analysis, big data, enterprises, industry and manufacturing

Big Data is a crucial component not only to support business decisions, but to gain competitive advantage in an increasingly globalized world, where those who have more information are one step ahead, in this concept companies like technology companies like Facebook, Google and traditional manufacturing companies are making high investments in Big Data and Advanced Analytics with the challenge of translating this huge volume of data. This research effort aims to map the challenges that traditional Manufacturing Industry companies must take advantage of the potential of Big Data and Advanced Analysis to generate real value for the Business through a case study of a global technology company. We found that despite the professionals working on technological development, they understand that the generation of value and the lack of strong evidence of how much Big Data is adding to the current scenario of the Manufacturing Industry was one of the biggest motivations behind this research, which after the case study carried out gave a clear understanding that the manufacturing industry is not prepared to make the most of this new era of Analytics. Another important fact revealed by the surveys is the common concern about the need to invest in improving the competence of the resource in any organization to explore the Big Data environment.

Received: 29 Oct 2020; Received in revised form: 15 Jan 2021; Accepted: 13 Feb 2021; Available online: 25 Feb 2021

10.22161/ijaers.82.30