Panorama of the use of Intangible Assets and Innovation in Brazilian Fashion Companies

Caio Martins Nazareth Machado

Intellectual Property, Fashion, Innovation, Industrial Design, Systematic Review.

This article analyzes the panorama of fashion design innovation in Bra-zil and how orthodox Intellectual Property institutes are used to protect these innovations. A systematic review of fashion law was also carried out to conclude whether existing protection is sufficient or specific regu-lation is needed. Examples of patent, utility models and industrial design were analyzed in a critical manner in order to conclude if the protection of fashion designs can be carried out through such institutes. Finally, a detailed analysis of the results of a national publicly held company in the field was carried out to assess the relevance of using intellectual proper-ty institutes to protect their own designs. It is concluded that patents, in-dustrial designs and utility models are underused, leaving the possibility of protection solely through copyright.

Received: 11 Jul 2021, Received in revised form: 14 Aug 2021, Accepted: 21 Aug 2021, Available online: 29 Aug 2021

10.22161/ijaers.88.48