Structuring Strategic Planning in a Public Organization: Application of the balanced Scorecard Method

Eliane Moura da Silva; Edilson Ferreira Calandrine; Walda Cleoma Lopes Valente dos Santos; Tatiana da Silva Mendes; Fagnei Ivison Correa Carvalho; Silvia Ferreira Nunes

Structuring Strategic Planning in a Public Organization: Application of the balanced Scorecard Method

( Vol-8,Issue-1,January 2021 ) OPEN ACCESS

Author(s):

Eliane Moura da Silva, Edilson Ferreira Calandrine, Walda Cleoma Lopes Valente dos Santos, Tatiana da Silva Mendes, Fagnei Ivison Correa Carvalho, Silvia Ferreira Nunes

Keywords:

Strategic planning. Public sector. Professional Practice Management.

Abstract:

Objective: this research aims to describe the process of implementing the Balanced Scorecard Method (BSC) in the Strategic Planning of FundaÃ§Ã£o Santa Casa de MisericÃ³rdia do ParÃ¡ (FSCMPA). Method: qualitative, descriptive and exploratory study of document analysis. Result / discussion: it was possible to achieve with the BSC-based planning the definition of indicators and goals for management, construction and implementation of the institutional vision of mission, vision and value. Conclusion: the BSC presented an ordering of preexisting concepts and ideas in a logical, objective and intelligent way to increasingly strengthen the quality and patient safety policy and the hospital care policy with a focus on the constant search for excellence in care centered on person.

Article Info:

Received: 11 Nov 2020; Received in revised form: 09 Jan 2021; Accepted: 18 Jan 2021; Available online: 23 Jan 2021